Saving memories is a core pillar at Samsung. We wanted to show consumers just how important it is by teaming up with people that are working to save the planet - using Samsung Memory.

As the creative team on the project, we were responsible for selecting influencers to work with, writing scripts and creating storyboards as well as overseeing content creation (editing, voice over, etc) and developing a social presence for the campaign, including a logo and a TOV.